Social media marketing is spreading. Companies are recognizing the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more. According to Forrester Research, the number of social media “spectators” - people who read or watch social media - has increased from 48 percent last year to 69 percent of the people who venture … [Read more...]
SEO : Optimize for the bottom line
SEO is not a guessing game - metrics tell all.In an interview with Lee Odden, Laura Lippay from Yahoo made this comment:Bottom line: you need to optimize for what makes you money. If your target market is techno geeks and you think you tend to get more referrals from techno geeks from Google Search, then see what you can do to get more quality traffic from there. But if that … [Read more...]
Blog Business Summit
Good conections with bloggersi sat with Mary Hodder last night at the Geek Party for the Blog Business Summit. Mary is one of the 'cool chicks who code' I met at Blog Her.We discovered that Mary is standing in for Anil Dash who is on jury duty so we will be presenting together on Friday. what fun! We started to create on our presentation ideas right … [Read more...]
