September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important - the customer journey does start with awareness - we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]
Learn to Measure What Matters
September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s. (Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips … [Read more...]
#DigitalPR Twitter Chat with Katie Paine
This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan, was a must-read for anyone trying to understand and … [Read more...]
Are You Measuring the ROI of Your Social Media Activity?
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,” only 40% of companies … [Read more...]
Social Media Metrics and Conversion
US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer expects the number of marketers using the channel will continue to … [Read more...]
