Marketing Sherpa blog case study shows how to make a blog pay offAlthough the hype about blogs is growing almost as fast as the number of people blogging, many business bloggers find it is not the pot of gold they thought it would be.In a recent interview Stonyfield Yoghurt Blogger, Christine Halverson said that the traffic from their blogs was variable … [Read more...]
Marketing Sherpa to feature Internet Marketing Strategy
Business-to-Business Lead Generation SummitKristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19.Her session is titled Public Relations & Lead Generation - Yes, You Can Get Leads from Press Releases.She will be presenting several of my case studies on using optimized press releases … [Read more...]
