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Search Engine Strategies offers insights into where Internet marketing is headed

March 1, 2005 by Sally Falkow

Keywords and relevance play a big roleThe need for good keyowrd research came up in several session at teh conference.  Choosing words you user actually search on was stressed, and the idea of the search engines getting more 'human' in their ablity to index related and simlar words got aired.One session gave the black and white hat  seo viewpoints - but I still … [Read more...]

Keywords and good writing get results

January 19, 2005 by Sally Falkow

Website content needs to be well thought outWordsmith Karen Thackston makes some excellent points about how to use key phrases and still write readable, interesting text that pushes the right buttons with your readers.Before you write any text you need to figure your web content strategy.Once you have that in place you need someone who can write good … [Read more...]

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