35 to 54's Index Above Average as Podcast AudienceWhen you see teenagers with iPods plugged into their ears, you might be tempted to think podcasting would only reach a young demographic. Not so, says a comScore study, sponsored by Ad Infuse, People between the ages of 35-54 represented about half of the podcasting audience and were also more … [Read more...]
IPod Capabilities Cross Over Into the Auto Industry
Apple's Christmas rush on iTunes set to blossom in the New YearSeems the iPod was one of the most popular holiday gifts this year. iTunes was been overwhelmed by the rush to download items from their site. Auto manufacturers have seen the light - BMW recently rolled out a built-in iPod dock in many of its vehicles, and various other brands like GM and Ford … [Read more...]
TV acknowledges the power of the Internet.
Audio and video in RSS feeds and ipods are a PR opportunityAt the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.TV Guide editor-in-chief Ian Birch announced yesterday that the … [Read more...]
