Study shows almost 80 % have no social media services It would seem that most UK PR agencies missed the Cluetrain. According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet … [Read more...]
Online PR is creeping into traditional PR agencies
It's time to make the leap to PR 2.0"There is a struggle to have traditional media and digital and content and public relations all brought under one roof under the agency side." Alan Rutherford, Unilever's global media director.Unilever's TV ad budget is down to 65 percent, a 20 percent drop in a decade. Unilever won't create in-house agencies, said … [Read more...]
Your Content Strategy Is Key To Consumer Trust
Consumer generated media tops the poll - it's time to use RSS and blogsThe folk at Intelliseek have some fascinating stats about consumer generated media (CGM)Source: Forrester Research Inc and Intelliseek.You'll have to click over to their site to see the figures.It boils down to this:Recommendations from other consumers is the runaway winner in creating consumer … [Read more...]
Online News and Publicity
Press Release distibution online makes senseWe are indeed a wired nation.88 percent of online Americans say the Internet plays a role in their daily routines, and 64 percent of Internet users say their daily routines and activities would be affected if they could no longer use the Internet. (Pew internet and American LIfe Project)One of the activities that's growing steadily … [Read more...]
Internet PR and branding
Corporate branding needs to exploit new technologyMartin Roll 's article on the 10 steps for successul corporate branding in Communicate says"Modern technology should play a part in a successful corporate branding strategy. Technology helps to gain effectiveness and improve the competitive edge of the corporation. "A company website is not only a must, but rather a … [Read more...]
