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Sally Falkow - Social Media Strategist
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The Importance of Good Images

June 17, 2011 by Sally Falkow

An image is indeed worth a thousand words. Good images in your blog posts, articles and releases can affect how they are viewed, how they are picked-up, who re-publishes them, search ranking, and how your blog is rated. SEO Although search engines can't read visual material, having an image with a blog post, article or news release does signal that you are enhancing … [Read more...]

Eye Track Study, Reading Patterns and Usability

April 17, 2006 by Sally Falkow

Nielsen weighs in on eyetrack infoUsability guru Jakob NIelsen has added his take on eye tracking and how people read a web page.Nielsen's tests show a distinct F shaped pattern on all web pages.  You can still see that Google golden triangle, but it does have the F shape to it.He shows patterns on an About Us page, A Product Page and a SERP.There are some clear … [Read more...]

Online News Takes Second Spot

February 10, 2006 by Sally Falkow

Gallup figures show the increase in online news consumptionE-mailing is still the number one activity online but checking news (72%) is now number two.  Shopping and travel planning (both at 52%) are at three and four.  GallupNews search is fast becoming a very viable way to reach your audience. If you are familiar with the eye tracking studies then you know … [Read more...]

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