How the change in search engine use is affecting website content strategyWebsite guru Jakob Nielsen says people are using search engines as answer engines. What does this mean? Instead of using search engines to find good websites that will give us infomation about our query, we expect the search engine to answer the question. How does this affect … [Read more...]
Email marketing proves its power
Email marketing gets better results than other direct marketing campaignsOf all direct-oriented media tested for return on investment, email marketing proved the winner, reports Internet Retailer.Email marketing campaigns returned an average of $15.50 in sales for every dollar spent, a whopping 17% more than direct mail, even though direct mail marketers spend 23 times more … [Read more...]
