PR Professionals need to be trained so they avoid the pitfalls of online PROver the past two years the internet has been changing from a depository of static information to a vibrant, live conversation. Now referred to as Web 2.0, the live web is a very different place. Instead of using online photo albums we now have Flickr and YouTube. Instead of the … [Read more...]
Edelman and WalMart Still Getting It Wrong.
Traditional PR rules don't work in PR 2.0It gets worse - Edelman has revealed it is behind two more 'flogs,' or fake blogs, created on behalf of Wal-Mart, writes Online Media Daily. "Doesn't anybody at Edelman see the irony behind having their own paid critics writing Wal-Mart's Paid Critics blog?" asks Sean Carton, a blogger, author of eight books about … [Read more...]
Walmart and Edelman Blog Blunder
PR 2.0 plays by different rules.If you haven't heard about the Walmart Edelman PR blog debacle, read Dave Taylor's post over at Business Blog Consulting.Bloggers are a strange bunch: while we will skewer you if you're not honest and open, we are quite forgiving once you admit you screwed up. I say hats off to Dave for holding the line. A quick apology from … [Read more...]
