Content Management Systems a must for PRUIE's Christine Perfetti conducted an excellent interview with Adaptive Path's Jeffrey Veen, a recognized Web Design and CMS expert. In the interview, Veen says development teams need to create a web content strategy thatanswers several questions: 1) Why are we generating this content?2) Who is the content for?3) What is the … [Read more...]
Web Content belongs in Marketing
Marketing and Brand get value from web contentWords of great wisdom from the Marketing Profs!"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"And … [Read more...]
