Doc Searls looks back at the last ten years and ahead to the next tenDoc Searles, one of the authors of the Cluetrain Manifesto, spoke at an event in New York today. Looking back on how the manifesto came into being he told us that the book came out of conversations about how out of sync marketers were with the changes in the way people connected and communicated with … [Read more...]
Syndicate : the postive power of corporate blogging
The flip side of BlogsYou tend to hear all the horror stories about blogs in the media and the conferences - the Forbes article about the attack of the blogs, the Kryptonite debacle and all the other 'usual suspects.'How refreshing to hear the conversation between Doc and Jonathan Schwartz, President and COO of Sun Microsystems at Syndicate. Corporate blogging … [Read more...]
Syndicate Conference Doc Searls Opening Remarks
The Static Web vs the Live WebDay One - Syndicate conference Doc Searls started the conference off with flashbacks to 1999 and remembering how Dave Winer got him started blogging with the “Edit this page” function – a radical idea in web content. He pointed out that we refer to the static web in terms of real estate – we build, we have … [Read more...]
Getting a Clue about Corporate Blogs and PR
It is all about starting the conversationDoc Searles weighed in on my statements about whether corporate blogs are an opportunity or a threat. As one of the first people to buy a season ticket on the Cluetrain, I agree that it is all about the conversation.Of course people like Dan Rather bring disaster on themselves.USA Today recenlty wrote about the influence … [Read more...]
