Wardle discusses the impact social media has had on marketing Disneyland Resorts in the digital era.Disney launched their podcast for their 50th anniversary and Duncan Wardle, Vice President of Walt Disney World and Global PR for Disney Parks, speaks to Eric Schwartzman about why Disney believes that credibility is more important that control and why you have to open a dialog … [Read more...]
Disney’s Content Strategy to Reach Moms Online
Entertainment Behemoth takes the needs of their online audience to heart.Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports. Web-savvy and 32-million strong, … [Read more...]
