Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist
  • About Sally Falkow
  • Online PR Tips
  • Meritus Media
  • Contact Us
  • Work with Me

10 Content Trends to Watch in 2018

June 20, 2018 by Sally Falkow

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content  A changing relationship with … [Read more...]

Top 5 Digital Skills to Learn in 2018

December 12, 2017 by Sally Falkow

  It's that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what they're looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics:  This one wins hands-down, no contest. If you are not … [Read more...]

Communication in Top Eight Digital Skills Needed

October 19, 2015 by Sally Falkow

digital skills training

  First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled,  40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]

Digital is Driving PR Industry Growth

October 16, 2015 by Sally Falkow

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media.  72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone.  In 2013 … [Read more...]

Lack of Digital Skills Hampers Company Progress

October 13, 2015 by Sally Falkow

digital skills training

  Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they're keen to improve.  Almost half said they'd use their own time to learn these skills. But due to budget constraints companies  are not investing in digital skills training. (Source:  VMWare survey) The survey shows that digital skills are … [Read more...]

Next Page »

Recent Entries

  • Artificial Intelligence and the Practice of PR
  • Brand Awareness, Brand Visibility, and Trust in 2023
  • Search Engine Optimization 2023 – Position Zero and Featured Snippets
  • Why Video is Vital in 2023
  • Audience Analytics and Tracking – The PR Secret Sauce

Recent Comments

  • Top PR Influencers: Meet The 25 You Need To Follow on About Sally Falkow
  • 5 apps for editing and enhancing your visuals - The Social Olive on 5 Image Editor Apps for Visual Content
  • Reputation Management | Website Design and SEO in MalaysiaWebsite Design and SEO in Malaysia on Crisis & Reputation Management Top Financial Services Concerns

Copyright © 2023 · Magazine Pro Theme on Genesis Framework · WordPress · Log in

Thanks for signing up!

Join 10,000 PR and marketing professionals.
Get the latest Digital PR and content marketing tips in your inbox every week