In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content A changing relationship with … [Read more...]
Top 5 Digital Skills to Learn in 2018
It's that time of year when predictions and suggestions are made for the new year. Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what they're looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. If you are not … [Read more...]
Communication in Top Eight Digital Skills Needed
First we had the digital divide - the gap between the Internet "haves and "have-nots". While the digital divide is not fully handled, 40% of people worldwide are online now. That's 3.2 billion of us. The conversation has shifted to: "do we know what we're doing with technology?" The lack of digital skills and how it affects productivity in business has been in the … [Read more...]
Digital is Driving PR Industry Growth
Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 … [Read more...]
Lack of Digital Skills Hampers Company Progress
Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they're keen to improve. Almost half said they'd use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. (Source: VMWare survey) The survey shows that digital skills are … [Read more...]
