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Sally Falkow - Social Media Strategist
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Social Media & Digital Marketing Engagement Gap

May 14, 2012 by Sally Falkow

A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we're marketing to them on those platforms.  They started out looking for something completely different - the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The real glaring gap is the massive divide … [Read more...]

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