Suit by NY Attorney General Alleges Company is "Deceiving Customers to Increase Sales"Just as the study I referenced yesterday showing Dell is recovering from the Dell Hell debacle comes out, New York Attorney General Andrew Cuomo has filed a lawsuit against Dell. The suit accuses the personal computer maker and its financial services affiliate of … [Read more...]
Is Dell Hell Over?
Social media helps Dell recover from their online reputation crisisA new look at the Dell Hell case study by Market Sentinel shows that there is a slight improvement in customers’ feelings about Dell’s speed of service (up +4) and technical competence (up +1). This improvement is offset by increasing dissatisfaction with the policy of off-shoring technical support … [Read more...]
PR 2.0 Has Rules Of It’s Own
PR Professionals need to be trained so they avoid the pitfalls of online PROver the past two years the internet has been changing from a depository of static information to a vibrant, live conversation. Now referred to as Web 2.0, the live web is a very different place. Instead of using online photo albums we now have Flickr and YouTube. Instead of the … [Read more...]
