The flip side of BlogsYou tend to hear all the horror stories about blogs in the media and the conferences - the Forbes article about the attack of the blogs, the Kryptonite debacle and all the other 'usual suspects.'How refreshing to hear the conversation between Doc and Jonathan Schwartz, President and COO of Sun Microsystems at Syndicate. Corporate blogging … [Read more...]
Revolution in PR Technology Notes
RSS and PR: My presentation at the Bulldog Reporter events this monthThe first session is about blogs.Corporate Blogging Basics is a good reference. It's a guide to the basics and getting started.I believe there are gradients to engaging in the blog world and the most important first step is to have a strategy before you begin. The 'just do it' … [Read more...]
Blog or Die
A book on why corporate blogs are vital to successShel Israel says: "Blogging will fundamentally change communications from what it is today to something less controlled and more credible. It has already begun to do so, at a phenomenal rate, and at a time when many industries are dealing with broken business models. For example, traditional publishing--newspapers, … [Read more...]
The Value of Corporate Blogs
Corporate Blog Events MushroomSeems corporate blogging is gaining attention.A special interest IT group - EBig - based in the San Francisco East Bay, had an event last night about the vlaue of a corpaote blog.The AMA event, Blogs: Marketing Beyond the Website, have the same theme. They held one in Seattle in December and have another scheduled for New York City … [Read more...]
Forrester recommends blogging as part of your Internet Marketing Strategy
Top IT research firm says start slowly, but start now.When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging.Her report … [Read more...]
