PR and marketing execs can learn how to implement a content strategyThere was such a positive response to the workshop after the Online Revealed conference in Ottawa, Canada we have decided to offer a monthly executive content syndication workshop to help people understand how to integrate blogs, RSS and online news articles into their marketing plans.Learning … [Read more...]
Content Strategy Takes Center Stage at Online Revealed Canada
The travel industry up north gets the wake up callThe Canadian Tourism Council took the bull by the horns and put together an excellent two day conference on Internet marketing and online PR - Onine Revealed Canada.Comments I heard after the first day:I had no idea!We have a lot of work to doI knew I should be doing this but now I have directionYesterday's sessions … [Read more...]
Web 2.0: A Seismic Shift To Content Centric Marketing
Content strategy moves front and centerMicrosoft's announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.We’re really not just talking about Microsoft, in my opinion they're just a leading indicator; an 800-lb. canary in a coal mine for large companies with any significant revenue coming … [Read more...]
