Younger, participation-minded consumers will eventually dominate all of the online space, says trendwatchingOne of my favorite sites is www.trendwatching.comTheir December issue is online now with an interesting web 2.0 prediction for 2007:GENERATION C(ONTENT) is turning into GENERATION C(ASH). Revenue and profit-sharing is going to be one of 2007’s main themes in the … [Read more...]
Consumer Generated Content? Priceless
MasterCard shows how consumer generated content can drive businessIn cahoots with Yahoo! Travel's Trip Planner MasterCard has put together a campaign to make the most of consumer generated content reports BrandWeek.MasterCard will try to generate credit card transactions in a "Win 500 Flights Sweepstakes." Cardholders get entries with every MasterCard … [Read more...]
