Social Media step you can take right nowThe complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general. They want specifics. What can I do right now, how do I get started? is the question I often get asked.This session was perfect for … [Read more...]
Seth Godin Says Most Marketers Are Out of Sync
Keynote at SES Chicago is food for thought.If you thought you had Marketing 101 down pat, it's time to think again.Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the … [Read more...]
Search Engine Strategies Chicago
Brrr! I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground. For a little African lizard like me used to blazing heat it's way too cold. I bought myself some thermal underwear and pulled out my down parka and off I go.I am looking forward ot hearing Seth Godin speak about his new book Meatball … [Read more...]
Seth Godin Makes Meatball Sundaes
Internet marketing and 14 trends that change everythingYesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae. In his words It's about the internet and new marketing and the fourteen trends that change everything.Seth is a keynote speaker at the SES Chicago event in a few weeks.Seth spoke about the new book … [Read more...]
