Panasonic steps into a blog stormThe subject of character blogging has reared its ugly head once again.As Amy Gahran said, a character blog is not necessarily a bad thing.. it just depends how and why it is done. And since complete transparency is the holy grail of blogging, never hide behind a character and pretend it's a real person.This comment Amy's blog … [Read more...]
PR University event on blogs and RSS feeds
What makes a blog a successful conversationFlying to the East Coast and back in three days really messes with one's internal time mechanisms! So I am awake at 4 in the morning and blogging.About 60 PR people came to listen to us talk about blogs, feeds, wikis and podcasts. One of the abiding themes was that a blog has to authentic and real. It has to speak to the needs of … [Read more...]
