Senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economyThe sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics and the … [Read more...]
Entertainment Execs See CGM as a Threat
Amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs are one of the top three challenges they face today.Consumer Generated Media (CGM) or User Generated Media - whatever you call it, it has entertainment execs worried.According to a new Accenture study of senior executives in the media and entertainment industry in North America and Europe, … [Read more...]
Consumers influenced far more by consumer-generated content than by information from brands
68% influence friends and family post-purchase, magnifying the overall impact.Market research firm Compete recently published “Embracing Consumer Buzz Creates Measurement Challenges for Marketers.” The report has some interesting stats: Not only are consumers influenced far more by consumer-generated content (71%) than by information coming directly from brand … [Read more...]
Your Content Strategy Is Key To Consumer Trust
Consumer generated media tops the poll - it's time to use RSS and blogsThe folk at Intelliseek have some fascinating stats about consumer generated media (CGM)Source: Forrester Research Inc and Intelliseek.You'll have to click over to their site to see the figures.It boils down to this:Recommendations from other consumers is the runaway winner in creating consumer … [Read more...]
