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Sally Falkow - Social Media Strategist
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Blogging number one tech trend

December 29, 2004 by Sally Falkow

Fortune list top 10 tech trendsIt's nice to see blogging at the top of Fortune's top 10 list for 2005.Their in depth article about how influential bloggers have become is a great read.The main point of the story: Blogs are not only a new form of publishing, but also a new form of communication. Blogs are comparable in import to e-mail or instant messaging. As a result, they … [Read more...]

The business of blogging

December 2, 2004 by Sally Falkow

Another wave of money making blogsHighBeam Research is using blogging as part of their Internet marketing strategy to promote their new service launching next yearThey have hired Weblogger and Internet personality Christopher Locke  aka Rage Boy(one of the authors of the Cluetrain Manifesto to tout its soon-to-be-unveiled blog content tool via a new Web site, … [Read more...]

Internet Marketing Strategy

November 27, 2004 by Sally Falkow

Top Trends for 2005Top Five Trends in Internet Marketing Strategy for 2005:Natural Search Engine Optimization is gaining ground fast.  A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO.  Many don't even know exactly what it is yet, but they know they … [Read more...]

Is a blogging a good a business tool

September 15, 2004 by Sally Falkow

Business blogging - both good and bad.Another good article in Marketing Profs todayBL saysMost people would rather have a root canal done than write something coherent, pithy and provocative every day. It takes talent, skill and training to write down ideas clearly and make them interesting to read. Ain't that the truthWriting is a skill and writing for the Internet is a … [Read more...]

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