No discipline has been more affected by blogging than public relationsLike Americans, Europeans and Asians have become fervent bloggers, says the International Herald Tribune.Many American brands, and some brands of other countries, are starting to include blogs in their marketing plans, using PR at a much earlier stage. By the time of the official "launch," a product … [Read more...]
Small Business Internet Marketing Plans Include Blogs
HP Study shows growing adoption of blogs as an Internet marketing strategyTen percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.Anita Campbell at SMB Trends extracted some excellent data about small business blogs from the HP Study done during … [Read more...]
AMA Blog event San Francisco
We had a great timeToby Bloomberg of Diva Marketing chairs this blog event for the AMA and they have done a superb cross country road trip.Ben McConnell of Church of the Customer set the stage with his Blogging 101 which took a look at where business and marketing blogs are today and what you really need in a corpoate blog to be successful. The question of … [Read more...]
Good overview of the Blog Business Summit
Themes of the Blog eventBrian Chin covered the overall themes in his postThere are many ways that blogs can help build a businessBlogging is like playing with fire: you have to know what you're doing. You can't ignore what the bloggers are saying -- and you have to talk backBlogging is just a communications technologyBlogging is here to stay. … [Read more...]
More from the Blog Business Summit
The future of corporate blogsRobert Lee is a blogger from Seattle. He commented that there's been a tremendous amount of buzz building around blogs and blogging these days - even from the traditional media.He said what he saw at the summit was poele who were elry adopter awho are finding savvy ways to make a buck from their blogs all the way to those who blog for the … [Read more...]
