Why a content strategy is more important than everConsumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand's assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have control over such things. The mere existence of a … [Read more...]
Teh connection between brand value and consumer generated content.
Why a content strategy is more important than everConsumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand's assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have control over such things. The mere existence of a … [Read more...]
Search Engine Optimization Pays Off
Quantifiable results from a new study show just how much optimizing your webaite content can be worthWe all know that if your website doesn't feature on page one of the search results you are not going to get search traffic or business.A new study from OneUp Web shows hard numbers for how a page one search engine result can affect traffic and conversion … [Read more...]
Web Content belongs in Marketing
Marketing and Brand get value from web contentWords of great wisdom from the Marketing Profs!"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"And … [Read more...]
Online Branding Gets A Shot In The Arm
The Interactive Advertising Bureau's (IAB's) latest research on search engine marketing's (SEM's) effect on branding may have been an eye opener to some but for those of us who have been beating this drum, it's great news!It's always nice to have solid research to back up your ideas. The study, designed by IAB staff and Nielsen//NetRatings measured changes in … [Read more...]
