Image credit In this week's post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn't mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. "Earlier, … [Read more...]
Rebirth in online brand advertising
Honda campaign shows the value of online brandingThe Honda experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online.Online branding ads use rich media, meaning they include video or animation. They are aimed at creating an image for a company or a product - not immediate click-through sales.The Honda … [Read more...]
