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RSS may be the buzzword, but it’s still all about the content

May 17, 2005 by Sally Falkow

You have to feed your feed

I have been experimenting with PRESSfeed lately.

We used this servcie to  add content and a couple of RSS feeds onto a client’s website – one for their optimized press releases of course.  We created two other feeds on industry news topics and keywords they wanted visibility on.

The site was only launched just a month ago.

The feed URL’s were submitted to the list on the PRESSfeed site – which includes Yahoo!

In the first week we only put the press release into the feed.  Most companies are not doing press releases a couple times a week so the feed was pretty static.  No big results.

So we started to feed the feed.

With regular content added to the site we started to see results.

The feeds are already being picked up on other sites. Traffic is coming in to the site.

Not a bad result for less than $100 a month and a little time spent writing good content each day

Filed Under: Social Media Strategy Tagged With: content, optimized press release, rss feed

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