“Podcasting�? and content syndication has emerged as a next generation medium for small to medium businesses (SMBs) to syndicate and distribute all types of audio content.
Podcasting should be a part of the SMB communcation toolbox, says SmartBiz in an article today.
As a an emerging mode of communications, podcasting has the potential to create a unique opportunity for SMBs to gain a competitive advantage, grow their business, as well as contribute to bottom line profitability.
Podcasting has the potential to become a valuable part of the marketing mix, says the article. It allows these organizations to transition their Web sites from traditional support vehicles to dynamic, multimedia marketing and sales channels.
Many marketers make the mistake of thinking only the young listen to podcasts. According to a recent podccast survey almost half the people listening to podcasts are over 35.
And the genres where demand outstrips the supply of podcasts is news and business.
What takes an audio file from traditional content to next generation communications tool is the distribution and syndication of the content in an RSS Feed.
So if you are looking for a way shine in your field, start podcasting. At the Podcast Expo last week we heard from all kinds of podcasters – Mommy casters, Food casters, Comedy casters and Culture casters.
One of the great ideas I heard at this show was to produce a podcast sponsored by a relevant product and talk about the issues close to the hearts of the users of that product.
Podcasts I’d like to hear:
A podcast about skin care sponsored by The National Skin Care Institute. Dermatologists talk about natural skin care options.
Environmental podcast focused on fuel, vehicles and harmful emissions
