According to the CMO Club 81% of CMO’s plan to link their annual revenue to their social media investment!
But other studies show that many CMO’s are still confused about how to effectively integrate social media with their marketing and PR programs.
We often get asked whether a company should do it all in-house or outsource to an agency. Since the idea is to hold conversations with your customers and stakeholders, it should be obvious that someone at the company has to do the communicating.
An agency can help you get started. They can do the monitoring and content analysis, give you advice on content direction and editorial decisions and even assist with content creation. But the conversations have to be authentic interactions between the public and the employees of the company.
We can get your training wheels on and coach you for six months or so. Ultimately you must ride the bike yourself.
