ClickThroughs #2 trend is that email and social will get more integrated. "As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience." Email firms like Constant Contact have certainly seen this trend and are jumping on it hard. They have added many social components to their … [Read more...]
Listening Tools
We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said "I am looking for concrete answers and all I get is platitudes!" What to Listen For: In order to listen well you have to decide what you are looking for. Start with your … [Read more...]
