The Digital PR Agency

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  Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were interested.  Even three years ago it was a hard sell.  Now almost  every PR agency claims that they are up to speed and able to deliver digital PR and social media.  And clients … [Read more...]

5 Media Relations Strategies that Help Get Your Brand Story Published

Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed. While … [Read more...]

Digital PR Tip Sheet: Twitter for PR

twitter strategy

Twitter can be used for many things.  It's being referred to as more of a news platform than a social network.   Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out  who to follow and what content to create depending on why you are using Twitter. Using Twitter for PR still gives you several possible goals: Brand awareness Dialog with … [Read more...]