News, business and tech podcasts needed
I have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York.
I came across the Podcast Network survey and it has some very interesting data on who listens to podcasts, and how it is affecting their use of other media.
But the part that caught my attention was the genres people listening to.
Technology 68.1%
Entertainment 25.9%
Music 25%
Business 21.1%
Comedy 18.1%
News 15.5%
Education 13.4%
Politics 12.9%
The Podcast Value Chain Report states that while comedy, entertainment and tech podcasts are growing at a rapid rate, the demand for news and education podcasts way outstrips the supply.
Now there’s a PR opportunity if you ever saw one!
Get your news into a podcast and onto an RSS Feed.
See Also
- Podcast Value Chain Report Examines Business of Podcasting
The report examines the current state of these steps, projects market sizes and discusses implications for new business and technology requirements.
