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Cost of a Corporate Blog

June 29, 2006 by Sally Falkow

The mind boggles!

According to a new Jupiter Research report, "Corporate Weblogs: Deployment, Promotion, and Measurement," 35 percent of large companies plan to start corporate blogs this year.

Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

The report states that 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs. 

 

Wow!  I should certainly hope so  Our case studies show that we set up, write/edit/optimize and manage and track a blog for an average of $60 000 year.

 

Filed Under: Social Media Strategy Tagged With: blogging, corporate blog

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