MasterCard shows how consumer generated content can drive business
In cahoots with Yahoo! Travel’s Trip Planner MasterCard has put together a campaign to make the most of consumer generated content reports BrandWeek.
MasterCard will try to generate credit card transactions in a "Win 500 Flights Sweepstakes."
Cardholders get entries with every MasterCard purchase though July 31 for a chance to win 500 round trip air travel tickets to anywhere in the world. Additionally, MasterCard is offering one pair of plane tickets every day to consumers who use Yahoo! Trip Planner through the summer.
The offer will be promoted across the Yahoo! network of banner ads urging consumers to try Trip Planner with messages like "With 2 free plane tickets, where would you go?"
