AdAge Predictions for 2008
AdAge tips online video, search and social networking to be the front runners in 2008.
A growing element of the online ad marketplace will continue to be social networking, with eMarketer predicting that spending on the subsegment will surge to $1.6 billion in 2008, an increase of nearly 74 percent, as total Internet spending is projected to grow 29 percent, to $27.5 million.
