For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes released in April shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is just a few percentage points behind email.
Social media was the most cited new marketing tactic used in the last year. However, like their larger counterparts, SMBs also struggle with measurement. It rated poorly for “proven effectiveness”.
Which begs the question – “Did you do a social media audit and create a sound strategy with measurable goals before you jumped into the tactics?”
