Take your Social Media Marketing Beyond Twitter and Facebook
An excellent post from Rand Fishkin of SEOMoz about the long tail of social media marketing. So many of us look no further than Twitter and Facebook, yet there are sites like StumbleUpon that are driving more traffic than the big social networks. Don’t put all your social media eggs in one basket – look to the smaller sites that are performing well or the new ones that are showing promise. Read the article >>
How to Make the Most of LinkedIn and Twitter
If you have profiles on LinkedIn and Twitter, you may already be aware that these two networks are integrating. In fact, LinkedIn has a specific application called Tweets that can help you stay abreast of Tweets from your connections. Read more>>
Social Media Intelligence and Data Mining is the Next Frontier
The thinking about social media in corporate marketing departments is rapidly evolving. Initially, social media was seen as yet another broadcast opportunity for pushing messages out into the world, and for many companies that view persists. There is however another use of social media which may prove to be more powerful over the long term: listening to the voice of the customer by data mining social networks. Read more>>
