I just read a post titles The Week the Media Crashed on the Communication and Leadership Policy blog from the Annenberg School of Communication at USC. It’s one of the best posts I’ve seen about the shifts in media consumption and what this means for mainstream media news outlets.
This is a ‘must read’ for anyone in PR or marketing. Since there are no comments on the post, and only one trackback, it seems to have gone largely unnoticed.
The author Adam Clayton Powell III is the Vice Provost of USC for Globalization and he lays out how the Internet has changed our listening and viewing patters.
He cites figures and strategy changes that every PR person should know.
Read it and pass it on.
