I interviewed Aaron Kahlow at the Online Marketing Summit in Long Beach, CA.
In his keynote Aaron spoke about the 3 pillars of online marketing and how social media is the roof that covers all 3 and enhances everything else you do.
The 3 pillars area:
- Search – something PR people really need to learn for news search
- Email Marketing – still a backbone component and vital to blogger outreach
- Analytics – measurement drives your strategy
Kahlow said that those who do have a social media strategy will find it is the differentiator that sets them apart from the pack. And it does take a strategy – CMO’s say the main reason they’re not incorporating social media into their marketing is a lack of knowledge on how to do it right.
I liked OMS. It’s different from most conferences. It’s all about education. Each session is an in depth look at a subject with only one or two speakers. And there’s no trade show. It’s not about the vendors – it’s about the attendees really learning the latest online marketing information.
The 2009 tour is over. Watch for the 2010 dates.
