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Dismal State of PR Websites

August 11, 2004 by Sally Falkow

The Flash Hall of Shame for PR agencies websites

Tom Murphy takes PR Websites to task in his PR Opinions blog

"The people who designed and built Flash warn against Flash intros AND Flash navigation on websites, yet a ridiculously high proportion of PR firms insist on using it."

For some reason Marketing, Advertising, and PR agencies -along with design studios – feel that they have dazzle the prospect with all the possible cutting-edge technology they can muster.

The fact that the site is not usable or friendly, and in many cases confuses the visitor, escapes their notice. If I went to a PR site that

  • I couldn’t even find on the search engines
  • I had difficulty using
  • did not instantly make me want to do business with them

I’d be loathe to have them take care of my business image.

See this Flash Hall of Shame for PR Websites

 

Filed Under: Social Media Strategy Tagged With: Online Branding, Online PR, pr agencies, search engines, website content strategy

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