Short subject lines get opened more
New research from EmailLabs advises e-mail marketers to keep subject lines short and hyperlinks plentiful.
A successful web content strategy has to take into account the fact that it can take at least seven interactions with a new visitor before hey decide to do business with you.
You have to keep them coming back.
New and interesting content is the best way to entice them back again and again. But in their busy lives they will probably forget to revisit your website, even if they bookmark you.
But they never forget to read their email.
So smart email marketing is essential to driving traffic back to your website.
Visit these links for some savvy tips to improve your email campaigns.
See Also
- Make that email snappy
Short subject lines get opened - Use Email to enhance lead generation
10 questions to see if clients use e-mail as an effective part of lead-generation and sales programs. - Email doesn’t work
Have you tried these three things?
