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The business of blogging

December 2, 2004 by Sally Falkow

Another wave of money making blogs

HighBeam Research is using blogging as part of their Internet marketing strategy to promote their new service launching next year

They have hired Weblogger and Internet personality Christopher Locke  aka Rage Boy(one of the authors of the Cluetrain Manifesto to tout its soon-to-be-unveiled blog content tool via a new Web site, ChiefBloggingOfficer.com.

Rage on!

See Also

  • HighBeam Picks Locke for Blogging Initiative
    Businesses are exploring the use of blogs to promote themselves

Filed Under: Social Media Strategy Tagged With: blog, blogs, business blogging, christopher locke

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