Corporate blogs as a marketing tool
Hats off to MWW, one of the largest PR firms in the US , who launched a corporate blog marketing service.
As media channels continue to become more segmented, blogs represent a new and emerging opportunity for companies to pinpoint communications to key constituents," said Michael W. Kempner, president and CEO of MWW Group. "Blog 360 is a component of MWW’s Marketing-360, an approach which is grounded in the belief that all communications activities must reach target audiences at every point of contact in order to impact a brand."
Blogs are a wonderful PR tool. It;s heaternign to see one of the big agencies making this leap.
Every PR agency should be using this Internet marketing strategy.
