Measurements and benchmarks for corporate blogs
Click Z covered how blogs are affecting brands in a two part article this week.
since 27 percent of web users now read blogs (Pew Internet) marketers are showing increased interest in how a blog can increase the effectiveness of your marketing.
The big question is how to measure the effect.
The articles offer some smart ideas. One I don’t see there is increased search visibility.
One of the major effects of corporate blogging is creating a cloud of content that garners excellent search results on your key industry terms.
See Also
- Measuring the Brand Blog
This is the second part of a two-part story on measuring blog marketing
