One of the best uses for blogs in the corporate world is for knowledge management
MIT Media Lab’s eMarkets Initiative, says a blog, "if it’s managed well, can be a tremendous tool" in the workplace.
The blog "still tends to be pretty much a community or individual application versus being internalized by the corporation," says David Via, an analyst with Ferris Research. But he says the potential is there. "Someone significant is going to have to enter the space from the software side," he notes.
Bill French and Andy Seidl – step up to the plate.
The system they used to build Blogsites was originally a KM tool – what goes around comes around.
See Also
- The Power Of Corporate Blogging
Companies who are successfully using blogs to advance their communication goals learn a lot and feel more comfortable applying them in their own businesses
