Focus shifts from email to blogs and RSS
A review of 12 months of email marketing articles reveals that legislation, spam and deliverability of messages were top of mind in 2004.
But this looks likely to change this year, with marketers refocusing their attention on strategies, such as blogs and RSS feeds, says Email Marketing Reports.
Mark Brownlow, who writes their blog, notes that as the spam wars tilt slowly in favor of the good guys, marketers are turning their attention back to practical marketing strategies and tactics.
Marketers in search of how to implement blogs and RSS would do well to read Unleash the power of RSS – a guide for marketers.
It is not for the brand newbie to internet marketing strategy. If you need a basic primer, read this first.
See Also
- The Power of Corporate Blogs and RSS – A Marketing Guide
A new ebook shows marketers how to use RSS and blogs - Ignore blogs at your peril
Why blogs have such influence
