The need for feeds set to increase
People reading news are shifting to the Internet. News aggregatorss like Yahoo and Google News are gathering new visitors every day. Yahoo increased their readership by 2 million in the last six months and are now the number once news source on the Internet. (Nielsen/Net Ratings)
Newspapers have been bleeding subscribers for the past decade as readers increasingly go online for their news fix.
Between 1994 and 2003, the percentage of adults who read a newspaper during the week dropped by 12 percent, according to the Newspaper Association of America
The total circulation of daily newspapers also decreased every year during the same time period. Wired News
In answer to the online news aggregators the LA Times and the Denver Post are launching their own branded newsreaders this month.
Yahoo is also set to unveil a beta reader that enables users to integrate any RSS feed into their news page.
Marketing and PR people who are not already offering their news in an RSS feed should sit up and take notice.
The need for news in feeds is about to increase exponentially
See Also
- RSS Feeds Make the Web Your Oyster
RSS is certainly here to stay.
