Becoming the #1 Content Source in Your Industry
Back in Summer of 2004 Robin Good started to talk about newsmastering.
Shortly after that I met Bill French of Myst Technology and started to use his platform for corporate news blogs.
So I was seen as a blogger. But in actual fact, I am not a blogger – I am a newsmaster.
Newsmastering is a very viable business content strategy.
Newsmastering is a filtering and aggregation of news and stories on the Internet about a particular niche.
A news blog has many advantages:
Better search results – see the hard metrics on the BTI blog
Thought leadership in your industry
In today’s information overload you become a resource for your industry
It Increases your audience
Drives traffic to your corporate website
Builds your brand
There is no question that there is value in opening the communication lines to your publics and starting a conversational blog.
But there is also value to be had from newsmastering for your industry.
See Also
- The RSS Newsmaster
A New Emergent Professional Role : We need something of an entirely new order of magnitude to manage all of this information. - From WebMaster to NewsMaster
The commoditization of information will lead to new roles and tools. The WebMaster is destined to be disrupted with new requirements. - Guide to Being a NewsMaster
Newsmasters sift through the web, remove noise and reveal what is pertinent and relevant to your industry or organization
