Consumer generated media tops the poll – it’s time to use RSS and blogs
The folk at Intelliseek have some fascinating stats about consumer generated media (CGM)
Source: Forrester Research Inc and Intelliseek.
You’ll have to click over to their site to see the figures.
It boils down to this:
Recommendations from other consumers is the runaway winner in creating consumer trust.
Consumers place far more trust in their fellow consumers than they do in traditional marketers and advertisers.
For any marketer, advertiser or business professional trying to be heard or break through the clutter, understanding and managing CGM is critical to survival.
Never a truer word spoken. Blogs and other CGM are making a strong impact.
Brand websites rated well. 8% of those surveyed said they trust brand websites completely.
Newspapers, magazines, TV and search engine ads did not fare so well – only rated 1 or 2% .
A very persuasive argument for an online audit and a revamp of your Internet PR content strategy.
