New Standards for Online Branding are Coming

IAB undertakes the “nomenclature project”

In a news release today, CNET reports that the Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic with more strict guidelines on which content partners will be counted when it comes to dominant branding.

I agree good content does greatly contribute to Internet branding.  It will be interesting to see just how the IAB will determine what is good.