One in five Americans say they consult blogs “frequently
Gallup’s new figures for blog readers are up from 21 percent of the 18 – 29 year olds to one in five of all Americans. That’s quite a jump. Pew had the figure at 58 percent last year.
I see this trend on my own blog. Readership has almost doubled in the last six months.
Steve Rubel says "I remain unconvinced that traffic data or unique users is the benchmark we will use to size up blogs. This is short thinking in a Long Tail world of content."
